Mumbai: After a film is produced, it is a big responsibility to distribute it in the country. Marketing and distribution of a film have great importance in the release of a film. Releasing the film is a major challenge for every film producer, who collaborates with a distributor who holds the control of all the cinemas.
Film Distributor Lav Singh believes that as it costs a huge amount in film making, and it is very important to do marketing properly to recover the amount.
Lav Singh is of the opinion that a producer can suffer even if a single mistake is done. Singh came to Mumbai from Mathura in 1988, stayed at Juhu Vile Parle area and obtained diploma in computer engineering degree from Terna Engineering College Vashi and did training in NCC from One Maharashtra Battalion Kirti College Dadar. He started his film career in editing with the Hariyanvi film ‘Muthbhed’ and worked as an Associate Editor in director Luv Ranjan’s and actor Kartik Aryan’s ‘Pyar Ka Punchnama’ After editing many films, he was inclined towards film distribution.
A few months ago, actor Akshay Anand (Ghulam, Jakhm Fame), directed a Hindi movie “Jaane Kyun De Yaaron” when Lav Singh took the responsibility of marketing and distributing the film on his shoulders. Till date, Lav Singh has released some Hindi films like Khel Toh Abb Shuru Hoga , The Power of Ranneeti, Meeradha, Jaane Kyun De Yaaron etc under his own distribution company Theatre King.
Lav Singh has taken over the worldwide film distribution rights of his upcoming Hindi horror movie “1978 A Teen Night Out” from producers Kunal Malla and Suresh Thomas. The movie is releasing on 3rd May 2019.